‘gRavity’ is India's first-ever Annual Regional Communication Conclave for communication leaders. In our endeavour to create relevant conversations around #RegionalPR in India, Fuzion PR hosted gRavity’s first edition in Gurugram on 17th March 2023.

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The event (#gRavity2023) witnessed learning sessions with keynote speakers Mr Feroze Varun Gandhi (Member of Parliament)and Mr Samrat Phadnis (Editor, Traditional & Digital Media at Sakal Media Group). The sessions deep-dived into understanding the challenges and solutions to communicating with residents of Regional India- the part of #Bharat that is home to 80% of its population, the part that spreads across tier 2/3/4 towns and vast villages.

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The first edition of ‘gRavity’ also tried to understand the consumers residing in Regional India by publishing the ‘White Paper’ based an extensive study of Regional Consumers and conversations with communication leaders in India. Please download your copy of the white paper here.

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After a successful first edition, we invite you to be part of #gRavity2024 to unravel latest stories, trends, strategies, and dynamism that brews in the colourful nooks and crannies of Regional India. Please register yourself to be a part of the second edition of gRavity here. The event would take place in Mumbai on March 14, 2024.

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With over 1.3 billion population and diverse cultures, traditions, languages and dialects that change every 10 miles, India is a myriad territory for brands to explore. Every region, with its unique interests and narratives, is testimony to the rising popularity of local icons and stories- a trend once observed only in the metros. Understanding that the gravity is shifting towards Regional India & hence Regional Communications, and to recognise this cultural and informational spread over decades #gRavity has been conceptualised.

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See you at #gRavity2024 on March 14, 2024, in Mumbai!